Building a signature online brand that evolves with you and stays top of mind with Phil Pallen
Listen to this episode on Apple Podcasts & Spotify
Summary
Phil Pallen is an entrepreneurial nomad currently living in Spain while running his business which focuses on building personal brands for successful people.
His business was born ten years ago when he was a finalist to be a social media intern for Charlie Sheen, and used the social media frenzy to launch his career. He got his start in Los Angeles, training TV hosts how to show up online. Phil takes successful people and helps them make their brand visible to the world with his unique design and inspirations cultivated by his love of world travel.
His best advice? If your social media content feels like taking out the trash, it probably is trash.
Three Things You Will Learn This Episode
How his signature brand audits help gain clarity so that he can help you position your brand and build the business of your dreams.
Success doesn’t need to be tied to a location; he argues he is more successful because he works remotely from anywhere.
How to position, build, and promote yourself online.
Timestamps
[03:15] I have been fully nomadic since 2017.
[06:08] When we deliver a website to a client I am designing code ten years into my business
[07:10] I deep dived into the world of Phil Pallen
[7:34] I appreciate good design
[9:22] This is a wild story
[11:08] Ryan Seacrest was going to take me on as his first digital social media intern.
[12:00] You’re too much of a liability for us; you’re fired.
[15:42] Started speaking and traveling more which has led to this lifestyle
[14:45] I used to be a casting director
[16:38] Markie is the reason that I was able to stay in LA
[20:00] Personality is the secret ingredient
[27:40] You asked about the customer process.
[29:48] We build exclusively on Squarespace.
[31:53] Photography is the most important part of the build.
[32:07] Build is my favorite part.
[43:00] I am selfish about social media and content creation.
[43:44] Let’s focus on you since you’re living your brand every day.
[44:06] As you evolve in life, your brand should do the same.
3 Key takeaways
The best online brands recreate the in person experience as close as possible. Personality is the secret ingredient online that people are usually too afraid to dial up!
Social media is no different than a dating app. If the person is nothing like who you were interested in on the app; that is NEVER a positive experience. Inconsistency can do more harm than good even if it's unintentional. As you evolve in life, your brand needs to do the same.
One thing you cannot skimp on is photography. It’s like you showing up to a wedding wearing pajamas; it's not good enough! How you show up online better be the same as how you show up in person. Photography comes first because it inspires color palette, and helps with the brand identity process.
Links
Connect with Phil Pallen: Instagram | Website
Connect with Dana Bowling: Instagram | Website
